Multi channel retail is a hot topic today. It represents a specific set of activities focused on the way products and services are offered to customers. In its essence, it’s a strategy that can help you get more customers and more sales. To make things easier for sellers, a few companies have created specialized platforms. In this article, we will analyze the best multi channel eCommerce platform options available on the market.
Magento is an ideal solution for mid-sized businesses and large enterprises. This platform comes with a long list of useful eCommerce tools that can support your multi channel marketing and sales efforts. In case you are prepared to hire a tech-savvy person to run this platform and you don’t mind investing in monthly subscriptions, Magento is the right option for you.
Many experts can confirm that Shopify is one of the leaders in this field. This multi channel eCommerce platform will help you find a way to reach all your clients because it works fine on every sales channel. Shopify has confirmed that 6 out of 10 online store owners are using at least two sales channels. You can use Shopify on large online marketplaces like Shopify. Unlike Magento, Shopify is usually used by small businesses. In addition, people don’t have to be tech wizards to get the most from this platform. Just a minor knowledge in this area can help you realize your multi channel selling ideas. If you get stuck, you can always contact their support or discuss this in their community.
Cart2Cart is not really a classic eCommerce platform. This is a tool that helps online sellers transfer their shopping carts from one platform to another. We are mentioning this tool because if you want to use the multi channel selling strategy, you may want to consider moving from one site to another.
The list ends with PrestaShop. This is a very useful option that has many multi channel eCommerce tools and features. PrestaShop lets users integrate their online stores with Amazon. However, this usefulness and user-friendliness come at a price. You can’t use a free version of this platform. But, for a relatively small fee, you will get top-notch customer support and a wide range of tools.
Before selecting a multi channel eCommerce platform, do some research and read some reviews because this is a decision that has a great impact on your business venture.